That's right, you can now shell out a great number of pretty pennies to sport the Crimson look...well, at least the Crimson look of forty years ago. That's the era that inspires Harvard Yard. Besides, you could easily rock out what is likely the current Harvard style (read: oversized sweatshirts and Ugg boots) for a lot less.
Some of the other coverage of this great leap forward in fashion: Bloomberg | IvyGate | ...and yes, Perez Hilton.
Harvard's endowment reportedly lost $12,000,000,000 in the economic downturn. If they think this is the way to recover those funds - or even to restore hot breakfast in the undergraduate Houses - I'm not so sure.