None of the tenants appear to have commenced business, meaning the building in simply not yet ready for occupancy. Still, such a bold statement across the entire front window certainly wasn't wise.
Example number two: Last week, I was on some of my favorite sites, and I noticed a name that was familiar to me, but for an entirely different reason. Some quick searching confirmed that my brain had been reminded of this:
This small store, on Main Street in Northport, has been in business since 2003. As a result, its similarity to what triggered my mind last week is purely coincidence.